
“…quite frankly, women in business have better things to do with their time, energy and brain power than obsess about whether they deserve a Tim Tam with their afternoon cup of tea…”
Diet Culture, Power Words, & Women in Business – Nina Mills
So Crisp Podcast
Disclaimer: In this episode, I refer to disabled people using people first language. That’s purposeful, because I’m disability proud. Nina uses the term “differently abled” which isn’t widely accepted in the disability community. My apologies for anyone this offends as we all strive to learn and do better.
The Crisp Takeaways
* Yum *
“Good
Bad
Guilty pleasure
Guilt free
Sinful
Clean
Healthy…
As a copywriter you are always talking about the emotive and evocative power of words and not surprisingly these power words have a lot of power when we use them in relation to food.
But in this case, I don’t think it is useful power.
Because the moralisation of food leads to the moralisation of us and this is how we get ourselves into a pickle with our relationship with food. And quite frankly, women in business have better things to do with their time, energy and brain power than obsess about whether they deserve a Tim Tam with their afternoon cup of tea.”
This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

Connect with Nina
Nina is an anti-diet, weight-inclusive Dietitian and Certified Intuitive Eating Counsellor and founder of the private practice Feel Good Eating based in Melbourne, Australia. With practice values rooted in a client-centred, weight-inclusive approach to nutrition and dietetics she has gone on to do extensive additional training in the Non-Diet Approach, Health At Every Size®️, Intuitive Eating, eating disorders and the areas of body image and eating competence. Nina offers virtual and in-person nutrition counselling and online programs for people with eating and body concerns along the spectrum of chronic dieting, disordered eating and eating disorders to help people reconnect with their bodies, make food choices from a place of self-care and ultimately feel good eating.
Listen Via These Apps
Need more of us in your ears? Get more So Crisp with these recent episodes:
Women’s Wellness, Sex, & Misogynistic Censorship In Marketing – Anna Walsh | So Crisp Podcast
"Sexualised women can be used to promote alcohol, gambling or conglomerates, however they clearly are not allowed to exist for their own pleasure or their own benefit..."Women's Wellness, Sex, & Misogynistic Censorship In Marketing – Anna Walsh So Crisp Podcast So...
Top 5 Most Loved Podcast Episodes of 2020 | So Crisp Podcast
Top 5 Most Loved Podcast Episodes From 2020So Crisp Podcast I talked. You listened. And I'm so utterly grateful for that, I could cry. (Actually, I did; the day So Crisp hit 5,000 downloads!) 2020 ended with the podcast being downloaded nearly 10,000 times by good...
Cuppa Copy – Website Sliders Suck | So Crisp Podcast
Website. Sliders. Suck.Cuppa Copy - Yeah, I think we've covered I don't love a slider... So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in...
Love what we’re doing? So do we. You can help
Share this poddy (cool buttons below)
Suggest someone amazing for me to interview
Give us a billion star review on all the iTunesey places
If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. Thanks to Sam Hudson for shownote wrangling and whipping the website into shape, and Jackson Crisp for his superb and patient podcast editing.
So fresh. So good. So Crisp.
Subscribe to be the first ears to consume fresh deliciousness.
© Copyright 2016 - 2020
Jay Crisp Crow + Crisp Copy
If you steal my words I'll
send my teenagers to your house
...with their kitten

Crisp Content
Make your reader lick the screen