“Having a Socially Conscious Business is really just about your business being a ‘good person’ in the world – it doesn’t have to be hard.

Social Consciousness – Elle Roberts

So Crisp Podcast

Elle has depth of character and endless ocean of compassionate drive that she takes into everything she touches. She’s an OBM, event and conference organiser,  twins advocate, one of the most relaxed and engaging speakers I’ve watched do her thing (best bit, she doesn’t even know how good she is). She recently launched a brand new agency and – super importantly to us – is the Podager for the So Crisp Podcast. 

From the Artful Business Conference and Events – bringing together artisans from all over Australia, to her work supporting social impact and enterprise projects, Elle is propelled forward by something that seems to burns inside her. 

Today we’re peeling back just a couple of the layers to find out what makes Elle tick on this very special, final podcast of our first season.

The Crisp Takeaways

* Yum *

Being vocal about your values is not about ‘using’ them as a marketing tactic – it’s about connecting with other businesses and customers who share the same values and who also believe in being socially conscious in business.

Admitting you have strong values and that those personal values affect the way you do business, allows you to be more strategic about it, have a bigger impact without necessarily doing more and it means you can just show up in your business as yourself more fully.

Intersectional Feminism – what even is that word? I talk to Jennifer Zeven about it in Episode 1.

“As soon as you try and do something good in the world, people will tell you all the ways that you are not doing it perfectly.”

Burnout comes when you think you have to keep pushing the boundaries like eating well and sleeping. Hustle culture is so damaging and distracts people from the work they should be doing – like systems, profit management, and strategic planning.

If you are trying to leave the world in a better place than you found it – you have a socially conscious business. 

PLEASE NOTE: In this episode, I mention my illness being invisible as “fortunate”. This isn’t a label I comfortably use anymore but was rather a repeat of what society told me was true about my disability. I reject both the inference that my disability is ‘less than’ just because you can’t see it from the outside and also that people with visible disabilities are ‘unfortunate’, and, listening back, I realise I didn’t explain this eloquently enough with my tone of voice in this podcast. My sincere and deep-hearted apologies for anyone listening who thought this might be the case.

This episode was proudly sponsored by Rare Seed Agency. Elle and her team are ready to help you regain control of your business and cultivate growth! 

Crisp Copy Experts Elle Roberts

Connect with Elle

Elle Roberts runs Rare Seed Agency, an online business management and operations agency designed to enable business owners to thrive by providing strategic direction and operational support.

Elle has been working in the online business space for over a decade and has helped hundreds of business owners through her coaching, courses and consulting.

At Rare Seed Agency Elle and her team work with change makers, risk takers, creative entrepreneurs – the rare seeds – to help them regain control of their business.

As a side gig Elle also runs Artful Business Events which delivers a bi-annual business conference dedicated to supporting creative, mission-driven and out of the box businesses. Helping them sort out their money, marketing and planning without losing the special sauce that makes them the force they are in the world.

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If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. A truckload of credit has to go to Elle Roberts, OBM and all-round smart woman, as she splices and dices, organises and Asanas, launches and consults, tweaks and twiddles so much of what happens for So Crisp to go from chattery to podcast supreme. If you’re thinking of launching a podcast, you need Elle on your team. Find her here.

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