I’m often asked if blogging really is that important for business. The answer is: only if you want more visitors, readers, and potential customers. Erm. I hope you just answered ‘yes’ to those. That’s why I happily wrote hundreds of thousands of...
There are some seriously cool copywriters who can convert with some black text on a white screen. For the rest of us, there’s Canva. Because copy needs a strong, beautiful partner and visuals are just the love-match required. If you’ve been mucking around...
It doesn’t feel so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own...
Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom.) Decluttering promotes a sense of accomplishment, and the same applies to business....
Social media copywriting. It’s just information sharing, right? Like chatting. Yes, but as they say in the classics, it’s all in the delivery. The interwebs is a place where you have the whole world at your fingertips. At the touch of a button (or maybe a few)...
Having an effective social media marketing strategy is an integral part of increasing the number of views your site receives, and growing your audienceIt may seem fairly straightforward, you just post a few things on Facebook or Twitter and people click on the...
